Facebook at Work launched in Dubai-based conglomerate

Dubai: A Dubai-based retail and hospitality conglomerate owned by an Indian-origin entrepreneur has started using Facebook at Work to connect its 10,000 employees across different departments in 11 countries.
Landmark Group's move aims to encourage collaboration and greater cohesiveness at the work place through helping 10,000 employees communicate in real-time via the rich social media platform across 11 countries.
Facebook at Work allows employees to connect easily with each other across departments and geographies — both from their desktop computers and from mobile devices using best-in-class Android and iPhone apps.
"Facebook at Work is a simple way for colleagues to communicate and share across time zones and global offices. We're excited for Landmark to realize the benefits of Facebook at Work — with increased productivity and collaboration across 10,000 employees in 11 countries," said Julien Codorniou, Director, Facebook at Work.
"Facebook at work is based on five pillars — Newsfeed, groups, timeline or profile, work chat and search. On top of this, there is security and analytics which is exclusive to this service," said Codorniou for whom the the biggest USPs are the fact that anyone who uses Facebook can use Facebook at Work too, and that it is mobile first.
Vipen Sethi, CEO, Landmark Group, said social media is certainly the way forward in the corporate environment of tomorrow.
"For a large and diverse company like ours, Facebook at Work is an ideal tool to encourage employees to collaborate with one another more efficiently and lead to faster and more decisive resolutions to daily operational challenges. We are confident this solution will significantly improve our cohesiveness as a company and enhance productivity," he said.
Facebook at Work was piloted in the organisation for over six months. During this time the Landmark team created and refined an administrative strategy to ensure that the platform serves the company's end users and business goals.
Employees' personal and professional profiles on Facebook at Work are kept completely separate, with dedicated mobile apps for Work and Work Chat. The data shared on Facebook at Work is accessible only by eligible members of the Landmark community.