Monday 18 / November / 2024
Muscat: In line with its comprehensive digital transformation, Oman Arab Bank (OAB) has announced the launch of a new innovative platform that allows customers to communicate with the bank at their convenience through WhatsApp.
This platform is spearheaded by 'SAIF', an animated character that will provide customers with the best possible solutions to all their inquiries.
Commenting on the launch of the platform, Rashad Al Shaikh, Acting Head of Retail Banking Division at Oman Arab Bank said, “WhatsApp has become one of the most popular communication platforms in Oman as well as in the Middle East, with a majority of people utilising it, in comparison to other alternatives. Therefore, the bank decided to take the initiative and develop an innovative technical solution through a dedicated WhatsApp business account that will connect customers with the bank 24/7. The platform will also answer all the customers' inquires in a simplified way and will provide information about the latest available offers and discounts, as well as providing tips on the best savings techniques.”
This new initiative is in line with OAB’s efforts to reinforce its leading position in the banking sector in Oman, especially when it comes to digital infrastructure that focuses on innovation and the use of artificial intelligence to develop better customer experience solutions. Moreover, itis also an added value to the already existing products and services. Customers can send a WhatsApp message to 'SAIF' on 72599000 to receive a list of services that can be provided, or to learn more through an instant conversation.
“We believe that this platform will be very effective, as it was designed as per the latest technical developments to further our customer’s satisfaction and enhance their comprehensive banking experience. For example, Oman Arab Bank offers several exclusive discounts in various retail stores, with the option of using reward points to shop instead of paying cash. The 'SAIF' platform will keep the customers aware of the latest offers and how they can benefit from them. I am sure that this platform will witness a great demand from the bank’s customers, especially from the youth, who prefer to deal with advanced digital platforms,” Rashad added.
