Muscat: Crystal Hospitality Oman has identified the need for bringing a highly appealing, fusion casual, modern fish restaurant concept.
Following an extensive market study around the business model, branding, consumer habits, marketability, Urban Seafood - Modern Fish Grill was created and developed by Magnolia RM Investment Dubai-UAE, operated by Crystal Hospitality Oman in Oman.
Urban Seafood at Al Mouj, Muscat is a fusion casual dining venue which offers modern, fresh, affordable seafood through hits fish-focused menu. An everyday dining venue, the location is very accessible and family-friendly.
The service is engaging and efficient. While friendly and relaxed in appearance, each service team member focuses on making their guest dining experience a comfortable, interesting and memorable one.
The interior design can be defined as a modern-artisan style, away from the intimidating sleek interiors. The materials and colours are warm; the aim is to create a setting where guests feel at ease, just like at home.
The menu offers innovative seafood and seafood dishes, bundled in a straight forward appearance. Portion sizes are generous enough hand can be shared. Specific sharing platters are also part of the offer, such as seafood paella...let's grow urban.