Bank Muscat greetings to His Majesty creates wave on social media

Muscat: Bank Muscat in step with its ‘Let’s Do More’ vision and commitment to innovative customer-centric strategy, has created a wave on social media with its trendsetting National Day greetings to His Majesty Sultan Qaboos Bin Said. Coinciding with the bank’s 35th anniversary, for the first time in the Sultanate, the bank launched a hashtag and emoji in honour of His Majesty Sultan Qaboos on Twitter.

The appeal of His Majesty’s emoji has spread like wild fire with a high level of engagement among all strata of society. His Majesty's pictures are all over social media with the emoji reaching more than 67 million on Twitter. The HM emoji is being extensively used to express loyalty and admiration to the Renaissance leader of Oman.

Emoji is a digital image or icon used to express an idea or emotion in electronic communication. Emojis are used by social media users to stay in contact with family and friends on popular social networks such as Facebook, Twitter, Snapchat and Instagram.

Marking the National Day celebrations, Bank Muscat also launched a competition linked to the national anthem on Instagram in which participants won attractive prizes.

Committed to top-notch customer service, Bank Muscat accords priority for building key relationship with customers. Embarking on innovative services, Bank Muscat launched the Sultanate’s first social media account for customer service. The innovative Twitter customer service account has proved popular. The dedicated Twitter account @bankmuscatcare reflects the latest trends in banking and facilitates real time communication between customers and the bank on inquiries and feedback. The Twitter account meets the high demand for customer service via social media as many customers, specially tech-savvy youth prefer to interact on social media.

As the nation’s flagship bank, Bank Muscat seizes every opportunity, especially occasions of national importance, to reach out to citizens and residents across Oman. The corporate philosophy of the bank is underpinned by the rich Omani culture and traditions which finds true expression on occasions such as the National Day. Complementing the impressive achievements made by the Sultanate under the leadership of His Majesty Sultan Qaboos, Bank Muscat remains committed to contributing to further progress of the nation, prosperity and welfare for all.