Hyundai showcases electric future at Dubai International Motor Show

Dubai: Hyundai is showing the road forward towards an electric future at Dubai International Motor Show 2017, with all three versions of its IONIQ eco-car on display together for the first time in the Middle East.
The three cars, which use a different electrified drivetrain, are being shown alongside the brand’s full UAE lineup of passenger cars and SUVs, including the new-generation Azera and ‘reborn’ Sonata models.
Launched globally last year, the IONIQ is manufactured in hybrid, plug-in, and fully electric versioAnchorns, and is the first car in the world to offer a choice of the three most popular electrified drivetrains. The range is offered for sale in selected Middle East and African markets, with the IONIQ Hybrid now available in the United Arab Emirates.
“Hyundai is fully committed to the transition away from fossil fuels towards clean energy, but we cannot make this change in a single leap,” said Hyundai’s head of operations for Africa and the Middle East, Mike Song. “The IONIQ shows our flexible approach to achieving more sustainable mobility. Rather than emphasising one technology, the IONIQ offers a choice of three different drivetrain options, each one meeting the needs of different drivers and different markets. We believe this is the most effective way of achieving real change, step-by-step.”
Hyundai launched the IONIQ Hybrid and IONIQ Electric on international markets during 2016, while the Plug-in version arrived this year. They are part of coherent ‘green’ product plan for Hyundai, which flows from the recently announced ‘Smart Stream’ range of highly efficient internal combustion engines, through to hydrogen fuel cell vehicles which combine the zero emissions of an electric motor with the convenience of hydrogen ‘fuel’ for energy storage.
Hyundai’s innovative approach aims to democratise e-mobility, making low-to-zero emission driving more accessible to everyone. The company has the ambition to become one of the leading brands globally for electrified vehicles, and the IONIQ has already won multiple awards recognizing its excellence. These include several ‘Car of the Year’ awards in Europe, Red Dot Design Award and Good Design Award, and it has been named as Euro NCAP’s Best-in-Class Small Family Car for its advanced safety features. In the United States, the IONIQ Hybrid Blue has been rated as the most fuel-efficient hybrid available on the market.
“The IONIQ is the first eco-car for Hyundai in the Middle East, and it puts us immediately at the front of the market,” said Mike Song. “It is very much a car of the time, capturing the fast-growing excitement for electric vehicles and green motoring in the region, offered in an affordable, practical package.”
The IONIQ is displayed alongside Hyundai’s wide range of popular sedan and SUV models, including new-generation Azera and ‘reborn’ Sonata, both of the new arrivals in the market during 2017.