Sunday 09 / August / 2026
Muscat: The "Rural Dhofar 2026" exhibition will launch tomorrow at Atin Square in the Dhofar. Its aim is to support and empower rural women economically and promote Omani products in the market.
It is organised by the Oman Chamber of Commerce and Industry in the governorate, in cooperation with the Office of the Governor of Dhofar and the Ministry of Agriculture, Fisheries and Water Resources. The exhibition is part of the Khareef Dhofar Festival.
The exhibition, which runs until August 15, will serve as a marketing platform bringing together more than 60 participants, including female entrepreneurs and productive families from across the Sultanate of Oman. They will showcase a variety of agricultural, fishery, and food products, as well as honey, dates, and cosmetics made from natural ingredients, reflecting the quality and diversity of Omani rural products.
The exhibition aims to enhance direct marketing opportunities for rural products, increase the income of productive families, support small and medium-sized enterprises, and highlight the role of rural women as active partners in achieving food security and sustainable economic development.
The exhibition will be accompanied by a diverse program of specialised workshops covering topics such as quality and added value of rural products, sustainable production, the "Rural Product" financing program, and the role of women in achieving food security. This program aims to transfer expertise, enhance the capabilities of female entrepreneurs, and develop their projects.
The "Rural Dhofar 2026" exhibition also provides an opportunity for the public and visitors to learn about successful entrepreneurial experiences in the rural sector and to purchase local products. This aligns with the Ministry's efforts to develop rural communities, enhance the added value of national products, and solidify the concepts of sustainability and economic diversification.
