Muscat: More than 45 exhibitors from the different franchise sectors along with franchise local and international experts, entrepreneurs, businessmen and potential investors will take part in the first Oman Franchise Expo and Conference, organised by Al Nimr Expo, in cooperation with International Franchise Association, will start October 30.
The two-day event aims at providing new investment opportunities and projects for small and medium enterprises (SMEs), entrepreneurs and investors. It will highlight the importance of franchise and its constant growth in the world. The franchise business in the Middle East region is worth billions of dollars.
On the sidelines of the expo, there will be a conference that aims at promoting franchise culture and raising awareness of entrepreneurs of this vital sector. The conference includes lectures and seminars on franchise, business opportunities, investment and leadership. It will also present some success stories.
The conference focuses on a set of themes including franchise concepts and principles, how to select a franchise and the legalaties associated with franchise.
The Ministry of Commerce and Industry, represented by ‘Invest Easy’ programme, will present a working paper on ‘One-stop station’.