Saturday 21 / February / 2026
Muscat: The digital wave has transformed industries across the world, and Oman is no exception.
In recent years, a new breed of professionals has steadily emerged—social media influencers who are shaping opinions, trends, and even consumer behaviour through engaging content and authentic storytelling.
In an age driven by hustle culture and digital connectivity, many individuals are turning to content creation not just as a hobby but as a full-fledged profession.
With smartphones, creativity, and consistency, influencers in Oman are building loyal audiences, bridging communities, and turning everyday experiences into compelling narratives.
From food trails and travel diaries to lifestyle insights and cultural appreciation, these influencers are redefining how stories about Oman are told and shared with the world.
A Growing Digital Community
The rise of influencers like Laibu, Fathima, Shwetha, Arzoo and many others reflects a larger trend in Oman’s evolving digital ecosystem. Influencers today are not just content creators—they are storytellers, cultural ambassadors, and connectors of communities.
As social media continues to evolve, these individuals are proving that with passion, authenticity, and consistency, it is possible to turn everyday life into meaningful digital narratives that resonate far beyond borders.
Mohamed Laibu: Telling Oman’s Stories Through a Lens
Since 2019, Mohamed Laibu has carved a niche for himself in Oman’s digital media space, particularly among the expatriate community. With over two decades of experience in sales and marketing, Laibu smoothly transitioned into vlogging, bringing professionalism and storytelling expertise into his content.
His vlogs span food, lifestyle, travel, and events, often showcasing Oman’s hidden culinary gems and scenic landscapes. Through relatable narratives and visually engaging videos, Laibu has built a reputation as a trusted voice for expatriates seeking to understand and explore the Sultanate.
What sets him apart is his versatility. Whether exploring traditional Omani cuisine in Muscat’s neighbourhood eateries or venturing into remote parts of the country to highlight its natural beauty, his content strikes a balance between information and entertainment.
“Laibu’s work acts as a bridge,” followers often note, helping expatriates understand Omani culture while introducing locals to global lifestyle trends.
Fathima: Celebrating Community Through Food
For Fathima, influencing was never a planned career move. “I didn’t start with the intention of becoming a vlogger. It was about sharing real experiences—food, people, and stories that reflect everyday life in Oman,” she says.
Her food vlogs focus on local eateries and small businesses that thrive on word-of-mouth rather than large advertising budgets. She believes genuine exposure can significantly impact small ventures.
“If someone benefits or grows because of something we’ve shared, there’s nothing more rewarding than that,” she explains.
Having spent most of her life in Oman, Fathima speaks warmly about the country’s inclusive culture. “Oman has always embraced expatriates with warmth and respect. When you leave your home country and build a life elsewhere, that acceptance means everything.”
Her background as an anchor and legal professional shapes her content, which is known for its clarity, responsibility, and cultural sensitivity. Through food stories, she continues to celebrate the spirit of Oman and the communities that make it unique.
Shwetha Kotian: Blending Performance, Presence, and Influence
Shwetha Kotian brings a multifaceted personality into the influencer space—as an actress, model, emcee, and content creator. For her, storytelling lies at the heart of everything she does.
“I’ve always believed that acting is not just about portraying characters but about connecting with people, evoking emotions, and making an impact through storytelling,” she says.
Her experience as a professional emcee for corporate events, weddings, concerts, and festivals has helped her develop a strong on-stage presence and the ability to connect with diverse audiences. This energy translates seamlessly into her digital content.
In addition to modelling in the fashion, beauty, and commercial sectors, Shwetha collaborates with brands through sponsored posts, reviews, and social media campaigns that align with her values.
As a content creator, she focuses on authenticity and relatability across niches including fashion, beauty, fitness, travel, and lifestyle. “I create content that’s engaging and packed with value for my audience,” she notes.
Aarzoo Media: Redefining Cinematic Storytelling in Oman
In a rapidly evolving digital landscape, Aarzoo Media is emerging as a powerful force reshaping visual storytelling in Oman. Founded by creative entrepreneur and content creator Aarzoo Bhokal, the company was born from a simple yet bold vision — to elevate cinematography standards and transform the way brands communicate.
What started as a passion for storytelling and content creation soon evolved into a full-fledged media powerhouse. Recognising the growing demand for high-quality digital content, Aarzoo identified a gap in cinematic brand presentation within the local market.
With a team driven by creativity and precision, Aarzoo Media began crafting visually compelling narratives that blend emotion, strategy, and modern production techniques.
Today, the company is not just producing videos; it is creating experiences. From commercial campaigns and luxury brand shoots to event coverage and social media storytelling, Aarzoo Media is setting new benchmarks in lighting, framing, and post-production aesthetics — bringing an international cinematic feel to Oman’s media space.
Founder Aarzoo Bhokal shares, “As a content creator myself, I witness firsthand how rapidly Oman’s digital scene is transforming. Businesses are understanding the power of strong visuals and authentic storytelling. The market is ready, and it’s about to boom. We are here to ensure brands don’t just keep up — they lead.”
