Tuesday 10 / February / 2026
Muscat: Lulu Hypermarket became the proud recipient of the prestigious ‘Oman’s Most Trusted Brand Awards 2025 in the Hypermarkets category for setting a new benchmark in the retail industry. The award is a recognition of Lulu’s unwavering commitment to quality and service excellence and a symbol of consumer confidence and trust.
The ninth edition of the OMTB Award was held on January 21, 2026, at Kempinski Hotel Muscat under the patronage of HE Pankaj Khimji, Advisor of Foreign Trade and International Cooperation, Ministry of Commerce, Industry and Investment Promotion. Also present at the event were Lulu’s senior delegates and executives, as well as top management and business leaders from leading brands across Oman.
Expressing joy over winning the award, Mr. Shabeer K.A, Director of Lulu Hypermarkets – Oman, said, “We at Lulu are proud to be recognized as Oman’s Most Trusted Brand in Retail. This recognition is driven by customer trust, and we extend our heartfelt thanks to everyone who voted for us and chose us as the Most Trusted Brand in Oman. The award reflects our commitment to enriching the shopping experience across the Sultanate. By embracing innovation and digital transformation, we continue to make everyday essentials more accessible, convenient, and reliable. Listening closely to our customers, we place their needs at the center of every decision through seamless omni-channel services and enhanced in-store experiences. Our goal is simple: to build lasting trust and set new standards in retail excellence.”
“Being a customer-centric Group, Lulu promises to be Oman’s most trusted retail destination—delivering value, convenience, and innovation. By placing customers at the center of every experience, we strive to make essentials more accessible, build lasting trust, and set new standards in retail excellence. We are also committed to delivering the best prices and unmatched value, ensuring every household can shop with confidence and convenience,” he added.
Oman’s Most Trusted Brand Awards acknowledges brands that have won the confidence of their customers through a voting process, which is also an opportunity for customers to prove their loyalty towards their favorite brands. The awards were set up by Apex Media in 2016 to recognize and honour the brands in Oman that have lived up to the expectations of consumers and set parameters for others to follow. In this ninth edition, over one million consumer votes were polled across 53 categories to choose the winners from around 750 participating companies.
