Wednesday 28 / January / 2026
Muscat; Invest Oman at the Ministry of Commerce, Industry and Investment Promotion, in cooperation with the Foreign Ministry, held a workshop with some Omani ambassadors titled "Integration and Partnership with Omani Embassies Abroad.” The event was held within the framework of enhancing institutional coordination and activating the role of diplomatic missions in supporting national efforts to attract investments and develop exports.
The workshop discussed a number of key themes, most notably the importance of integration and partnership between the entities concerned with investment and Omani embassies abroad, reviewing areas and mechanisms of cooperation, the approved framework to facilitate the flow of investors and visiting delegations to the Sultanate of Oman, in addition to introducing the "Invest Oman" system and its services, and the roles of working teams in supporting investors and facilitating their investment journey.
The workshop affirmed that integration and partnership between Invest Oman and Omani embassies abroad constitute a fundamental pillar for enhancing Oman's efforts in attracting qualitative investments, opening direct channels for investment opportunities, and developing exports, thereby achieving sustainable economic value and supporting economic diversification priorities.
Hawra Saud Al Wahibi, Director of the External Offices Affairs Department at the Ministry of Commerce, Industry and Investment Promotion, stated that organizing the workshop comes within the framework of enhancing institutional integration with Omani embassies abroad and unifying efforts to support investors and open direct channels for investment opportunities. This is achieved by familiarizing diplomatic missions with the Invest Oman system and its services, and the joint work mechanisms that contribute to building trust and transforming investment interest into tangible projects with sustainable impact, she pointed out.
She added that enabling embassies to perform their economic role, in integration with the work teams at Invest Oman, contributes to enhancing the Sultanate of Oman's presence on the global investment map. It also supports achieving the objectives of Oman Vision 2040 by attracting investments, developing exports, and enhancing the competitiveness of the business environment.
The Ministry of Commerce, Industry and Investment Promotion seeks to enhance institutional integration and unify efforts between the entities concerned with investment and diplomatic missions by organizing such meetings. This contributes to developing the investment promotion system, enhancing the readiness of Omani embassies abroad to interact with investment opportunities, and transforming them into qualitative projects with added value for the national economy.
Omani Commercial Attachés abroad also represent one of the key executive tools for promoting investment and developing exports, as they operate within the embassy framework as specialized economic arms. They undertake a pivotal role in introducing investment opportunities, building relationships with investors and economic entities in host countries, and facilitating direct communication with the relevant authorities within the Sultanate of Oman.
This integration between embassies, commercial attachés, and Invest Oman contributes to building confidence, accelerating investment pathways, and solidifying the Sultanate of Oman's position as a competitive investment destination at both the regional and international levels.
