Saturday 01 / March / 2025
Muscat: Often, the smallest things in our lives have the greatest impact. It could be the sunlight on the side of a building, a kind word from a stranger, the feel of a pebble on the beach—or the colour of the room we wake up in every day. These are the simple details in everyday life—those little things that seem to shape our days.
The colours around us affect our emotions—even our energy levels—but they don’t have to be bold or dramatic to make a difference. In the recently launched 2025 Global Colour Collection called NUANCES, Jotun celebrates the subtle details and gradations of color that do so much to set the atmosphere and create a sense of home.
“Bold colours might have a more obvious visual impact, but even a slight shift in hue can change the mood,” says Rana Khadra, Colour & Creative Manager at Jotun Middle East, India, and Africa. “We respond to the gradations and tones we encounter each day on both conscious and subconscious levels. In our homes and on our walls, it’s often those subtle differences that make all the difference.”
Launched in October 2024, Jotun’s NUANCES collection features 30 colours across six families—blue, gray, peach, yellow, beige, and green—each with four variations of different intensities, all sharing a single base hue. The collection is designed as both a guide and an inspiration, helping people find the perfect subtle differences to create the mood they want.
Based on proven colour theory principles, the Global Colour Collection offers both practical and inspirational guidance on how to use layering, monochromatic schemes, and varying intensities to achieve depth and impact.
The collection is showcased through beautiful interior photography that brings all 30 colours to life in a home setting. It also features large-scale artwork created specifically for this launch by French-born artist Agathe Bergeot, incorporating many of the shades from Jotun’s 2025 Color Collection.
The NUANCES Colour Collection was launched in October 2024 with a series of exhibitions held across Jotun’s global markets: Europe, Africa, Southeast Asia, the Middle East, and China.
Each exhibition will feature an inspiring, eye-catching installation, showcasing large-scale three-dimensional forms—columns, drapes, and arches—embodying the NUANCES colour groups. These sculptural, inviting spaces subtly hint at different areas within a home, broken down into abstract shapes that encourage visitors to step inside, explore Jotun’s world of colors, and appreciate the everyday beauty of simple details.
