Sunday 24 / November / 2024
DOHA: In an event that embodied grace, power, and refinement, Genesis unveiled the redesigned GV70 at Al Shaqab in the Qatari capital of Doha recently.
The exclusive launch, set against the grandeur of one of the world’s most iconic equestrian venues, was a showcase of elegance meeting innovation.
As the anticipation in the arena built, a chestnut stallion moved in a graceful canter, capturing the audience’s attention with its effortless poise. Moments later, a white stallion with a rider made its way forward, echoing the precision and sophistication that defines the GV70.
In this breathtaking display, the stallions symbolised the perfect balance of strength and elegance that the GV70 embodies.
Athletic Elegance: Dynamic performance meets luxury
The redesigned GV70, with its striking design and cutting-edge technology, epitomises the Genesis brand philosophy of ‘Athletic Elegance’, where dynamic performance meets luxury.
The launch event, attended by key media representatives, introduced this refined SUV to the Middle East in a setting that reflected its bold yet sophisticated character.
The evening featured the unveiling of the redesigned GV70 SUV, followed by a gala dinner and celebratory performances.
A bold step forward in luxury and innovation
Omar Al Zubaidi, Chief Executive Officer of Genesis Middle East & Africa, expressed his excitement on the launch, and said, “Genesis is excited to introduce the redesigned GV70 to the Middle East region in Qatar, showcasing our commitment to delivering automotive excellence that reflects luxury, innovation, and unique design. The GV70, with its perfect blend of luxury, advanced technology, and sporty aesthetics, is the ideal vehicle for the sophisticated tastes of our customers in the region.”
Refined interior and exterior designs
The GV70 features a striking exterior, including a dual-weave mesh G-Matrix Crest Grille and Two-Line headlamps that incorporate MLA technology. The refined front bumper, new rear spoiler, and premium design elements exude power and athleticism.
Inside, the vehicle continues to impress with a 27-inch OLED display that seamlessly integrates the cluster and infotainment system, supported by a Bang & Olufsen premium sound system for an unmatched auditory experience.
Luxury touches abound, with Nappa leather upholstery, a two-tone leather steering wheel, and intricate stitching details. Mood lighting extends from the door trims to the center fascia, creating an inviting ambience.
Advanced safety features, including Forward Collision Avoidance Assist (FCA) and Parking Collision-Avoidance Assist,
elevate driving confidence. The three-zone independent air-conditioning system ensures comfort for all passengers, embodying Genesis’ distinctive Korean-inspired design principle, the ‘Beauty of White Space’.
Maximised sportiness in GV70 Royal Sport
For enthusiasts who seek a sportier edge, the GV70 Royal Sport trim delivers a dynamic experience. Sporting a D-cut leather steering wheel, carbon garnishes, and Sport+ Mode, this trim is engineered for exhilarating performance.
Exterior enhancements include 21-inch matte black forged wheels and exclusive rear dual muffler tips. Inside, Nappa leather seats with quilting patterns and sporty bolsters, alongside heated and ventilated front and rear seats, provide exceptional comfort.
Genesis is a design-focused luxury automotive brand that brings the philosophy of ‘Athletic Elegance’ to life in its models, including the GV70, GV80, G70, G80, and G90.
With standalone showrooms across the Middle East, including Oman, the UAE, Jeddah, and Bahrain, Genesis continues to redefine automotive luxury. The brand remains committed to expanding its presence in the MENA region and also has a dedicated service centre in Kuwait.
