Muscat: Celebrating the values of Ramadan, the second edition of Oman Oil Marketing Company’s (omanoil) At’a campaign has been launched to enrich the lives of people across the Sultanate during the holy month.
Under the theme ‘Together We Give More’, omanoil will donate 10 per cent of all its sales from select ahlain convenience stores in the Governorates of Muscat, Al Batinah, Al Sharqiyah, Ad Dakhiliyah and Dhofar from the June 16 to June 25, 2016.
This year, the At’a initiative also features a nationwide media campaign, charitable donations and social media competitions all aimed to instill a culture of giving through lending a helping hand and acts of kindness.
Taking the company’s care beyond the pump to new levels, the campaign kicked off with a series of special videos that highlight the principles of generosity and compassion. Social media personality Ahmed Al Abri (@abu_aflah) has also joined At’a to drive the cause.
Jaber Sulaiman Al Busaidi, Corporate Affairs Manager at Oman Oil Marketing Company said, “Since our inception, omanoil has maintained its long-held commitment to enhancing the lives of people in the Sultanate. At’a is about giving back and supporting those less fortunate.”